The advantages and limitations of affinity selling. Content 1. Introduction 2. Main bole 1. CRM ( node consanguinity Management) and CVC (Customer Value Creation) 2. Customer service 3. family merchandise in Kempinski Hotel Moika 22 3. Conclusion 4. Reference Introduction. Customer bloods argon the anchor to the smart sets marketing strategy. The supposition kin marketing was brought into the world of calling in 1983 and became quite an popular during the 1990s. Relationship marketing means that a business should focus on relations, networks and interaction when implementing marketing strategies. Relationship is unmatchable of the most important things for a company; relationships with customers, suppliers, distributors, retailers and even with employees are very important. The relationship capital is the sum of the knowledge, experience and assertion which a company has with its cus tomers, distributors, suppliers and employees. These relationships are often worth more(prenominal) than the physical assets of a company. Relationships determine the future value for a company. [5]. The point of relationship marketing is in the control of interactions with a guest individually.
This mint help us to track the preferences of a customer efficiently, arrest his loyalty, and use individualized methods of motivation. With the development of knowledge technology and CRM-systems (Customer Relationship Management) relationship marketing can be applied in any business. CRM (Cus tomer Relationship Management) and CVC (Cust! omer Value Creation) A Customer Relationship Management is a management ism according to which a companys goals can be best achieved by dint of identification and satisfaction of the customers stated and unsaid needs and fates [7]. In other words, customer relationship marketing is designed to elate and analyze all available data about each...If you want to get a full essay, pose it on our website:
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