Marketting

Marketing is The concept to know your clients inescapably and wants, providing products and services which serves as a solution for clients problem Adam. Marketing Philosophies. (mba-tutorials, n.d.). Flexi gondola motorcar has found the guest problem of transportation and the inadequacy of the humans transport government and came up with the innovative service of short-run hire cars. A market is the set of all substantial and potential buyers of a good or service (Kotler, 2010, p.10). So it is important for flexi car to identify their potential customers for the service they operate. As this service go away be only priceless and worthwhile to only inward-metropolis suburbs the beau monde should keep in estimation that their relevant markets ar those places, which are highly commercialised, and inner city areas. Marketing is a figure out of creating value and attracting the customer towards that product. an organisational function and a set of processes for creating, c ommunicating and delivering value to customers and for managing customer relationships in ways that benefit the organisation and its stakeholders as defined in Kotler, Brown, Burton Deans and Armstrong (2010).

In order for Flexicar to be a happy organisation, they must understand this concept of merchandising as it scarcely does not simply involve interchange and advertising their products, again argued in Kolter et. al (2010). As trade has changed over the noncurrent years companies like flexicars principal(prenominal) task is to identify the needs and wants of the customers and cater towards those in an legal manner. This step is achieved by flexi! car as the marketers have identified that concourse who live in inner city suburbs have slight time in their give and work on a tight schedule. So flexicar gap the use your personal Flexicard to door the car, 24/7. No paperwork, no queues, not trip to a depot. (flexicar, n.d.), By offering such convent options flexicar further foresee the requirements of its customers in turning their daylight to day needs into...If you want to take a leak a full essay, order it on our website: OrderCustomPaper.com

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