Primary Research

| |Description |Pros |Cons | |Secondary Research | | | | |Literature Reviews |A second base in depth evaluation of previous research. |Focus on research outcomes. |Research can be exhaustive or limited | | | | |depending on topic. | | | | | | |Archival Data |Historical info that has been stored for retrieval. |Cheap and accessible |Biases and inaccuracies cannot be checked.

| | | ! |Examine historical. trends/relationships. | | | | | | | |Annual reports | ten-fold information on companies and markets or |Provides accurate data. |Information overload. | | | crossway category. |Shows previous periods successes and failures. |Possible organisational bias. | |...If you want to get a wide essay, order it on our website: OrderCustomPaper.com

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