Citibank Case Analysis

Global IT Case Analysis After the turn of the millennium in 2000, Citi desire found itself being pushed along with the blade goaded culture that grew come on of the prior decade. In answer to these pressures Citibank make a concerted effort to yield mod solutions integrated within its current somatic exemplar to modify in incorporated nodes with efficient transactional processing and web-based banking. Thus, Citibanks e-business system began to take lot as they developed web-en adequate to(p)d services that were competent to reach world-wide markets. This originated with CitiDirect, an information technology (IT) corporate banking platform that launched in 2000 and was small in 2003 when they introduced TreasuryVision. This push into e-business was developed within the framework of Citibanks corporate strategy, which is to differentiate itself from other global banks by utilizing an infix bank strategy, where Citibank establishes roots within a country/neighbo urhood as if it were a neighborhood establishment, and leveraging its brand-known offering of maestro customer service. Citibanks e-business strategy was seen as a kernel to deliver on its vision to connect, transform and bring out its customer offerings in a global world.

Citibanks IT-based e-business was able to connect its customers finished web-enabled services that automatically processed and aerodynamic global banking action without the need for delay. It transformed its banking activities by enacting transaction processing, which consisted of back-office activities. Additionally, Citibank was able to persist in its customer base by delivering e-product! s promptly and efficiently by dint of its new global infrastructure. The goals of connect, transform and extend were embedded in CitiDirect and allowed Citibank to retire its electronic banking systems all composition supporting its corporate strategy of customer service and localism. Citibanks competitive landscape can be analyzed utilise Porters five forces....If you want to get a full essay, outrank it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper